Luca Mariani

Trademarks

From princess of country to queen of trademarks: the curious case of Taylor Swift

• Luca Mariani

Internationally renowned popstarsseek to control and convert into money as many aspects of their creative works and persona as possible.This is made possible by the existence of…

AI

Learning Style from Artificial Intelligence

• Luca Mariani

With the generative artwork titled "Unsupervised-Machine Hallucinations-MoMA," exhibited at the Museum of Modern Art (MoMA) in New York, Refik Anadol envisions what a machine…

The business of influencing: selling gold-plated for solid gold lifestyle

• Luca Mariani

The numbers of social networks are constantly growing. It is estimated that in 2023 the social platforms gathered around 4.9 billion users globally, which is approximately 60% of…