Luca Mariani

The Athleisure Market

• Luca Mariani

Athleisure: how big brands capitalise on sport According to a study by The Insight Partners, the sportswear market will grow from USD 411.02 billion in 2021 to USD 793.46 billion…

The blurred line between green marketing and green washing in corporate communication

• Luca Mariani

The two-year period 2022 - 2023 has spurred the transitionof companies in various aspects ranging from energy supply to finance, from communication to identity and socio-cultural…

Trademarks

From princess of country to queen of trademarks: the curious case of Taylor Swift

• Luca Mariani

Internationally renowned popstarsseek to control and convert into money as many aspects of their creative works and persona as possible.This is made possible by the existence of…